Marketing & Communications Manager

Reports to: Chief Executive
Location: Cairngorm Mountain
Direct Reports: Digital & Events Officer

Role Overview

Purpose of job

The Marketing and Communications Manager will be responsible for the implementation of both a modern marketing and communications strategy that aligns with the ambition of the business; to become a world-class visitor destination, offering a product that is market focussed and presenting a quality customer experience with confidence. This role will be key to achieving this ambition working with the support of the CEO and senior management team.

The successful candidate must demonstrate excellent marketing, communication, and PR skills as well as the ability to integrate in the business community working in partnership with organisations such as the Cairngorms Business Partnership and the Cairngorm National Park to promote the destination as well as the attraction. There would be line management responsibility with several direct reports.

Roles and Responsibilities

The Marketing and Communications Manager is accountable to the Chief Executive for providing management of all marketing, communications, and PR activity including sales and relationship management as well as delivery / management of all marketing and communications activity meeting sales and bottom-line targets.

In discharging theses accountabilities, the Marketing and Communications Manager is responsible for:


  • Work with the Chief Executive to continually review performance against marketing activity plans / expenditure ensuring it is aligned to meeting targets and business growth.
  • Planning and actioning campaigns that align with the company’s mission and values.
  • Manage implementation of all marketing activity as well as external suppliers.
  • Contribute to the company’s overall ambition and direction.
  • Develop, monitor, and manage the marketing budget.
  • Create and monitor marketing targets and objectives in line with the overall business plan.
  • Oversee operations and reporting of online sales solution.

PR & Communications:

  • Working with regional and national press & media to promote and raise awareness of Cairngorm Mountain.
  • Planning and delivering communications on behalf of the company.
  • Managing engagement with customers, stakeholders, and suppliers.

People / External Marketing Project Management:

  • Manage the existing Sales / Marketing support staff members.
  • Brief and manage any external marketing and PR staff.
  • Manage stakeholder relations ensuring relationships are strong and joint marketing opportunities are maximised.
  • Maintaining continued professional development.

Person Specification


The successful candidate would ideally have previous experience in marketing visitor attractions or in the tourism and leisure sector.  They should also have a proven track record in delivering and meeting commercial targets within this type of environment. 

The role will require a degree of flexible working including regular weekend working during the winter months, attendance at events and occasional overnight stays away from the place of work.

  • Candidates must be educated to degree level or have equivalent work experience.
  • Experience in managing people will be an advantage.
  • Ability to operate within budgetary guidelines and make sound commercial


  • Excellent communication skills, both written and verbal.
  • Excellent customer service.
  • Knowledge of both the domestic and international tourism markets.
  • Ability to work alone as well as part of a wider team and under pressure.
  • Ability to anlayse marketing reports and inform future marketing plans.
  • Ability to get the most out of external agency’s delivering on behalf of CMSL.
  • Excellent attention to detail.
  • Excellent IT Skills.

Personal Attributes/Behaviours

  • The ability to lead, motivate and negotiate with others.
  • Effective negotiation and problem-solving skills.
  • The ability to identify success as well as areas for improvement.
  • A motivated individual who is not fazed by an ever-changing environment.
  • Solutions orientated.
  • Flexible with a ‘Can do’ approach.
  • Team player.

Company Background and Culture / Location Overview

The Cairngorm Mountain Resort, managed by Cairngorm Mountain (Scotland) Ltd (CMSL) is a popular mountain destination in Scotland, located in the heart of the Cairngorms National Park. The Cairngorm Estate, the land in which the resort is situated, covers 1,418 hectares and is an internationally renowned area of scientific interest. Its surrounding area contains unique natural habitats and wildlife protected by EU legislation. The local area of Badenoch and Strathspey attracts over 1.8 million annual visitors predominantly in summer with the resort itself attracting circa 200,000 annual visitors.

In winter, the resort is a commercial snowsports operation and can attract over 120,000 skiing and snowboarding visitors during a busy season. In the summer, the resort transforms as the snow melts and becomes a hub of activity, offering a range of products, for a variety of visitor demographics ranging from outdoor enthusiasts to the family market.

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